Meet the Team

Meet the people behind the scenes, working hard to make the Cape Town Flower Show’s vision of becoming a living legacy through which Cape Town can promote its natural beauty come to life.

Read more about the show here.

    Karey Evett

    Show Director

    Ever since she first earned a salary, Karey has had fresh flowers in her house. Her love of flora led her to a realisation that the Cape Floral Kingdom was not being celebrated with a big event in Cape Town. So she set about creating one. She lobbied the industry to gauge interest, endorsement and support for the project and, together with two other shareholder investors, she founded Growth Events (Pty) Ltd, which owns the Cape Town Flower Show. Karey also runs a PR company, Wired Communications, which has extensive experience in marketing events and which is now busy creating media and public interest in the show.

      Penny Sparrowhawk

      Project Manager

      Penny returned to South Africa from the UK after a nine year absence, in order to work on the Cape Town Flower Show. She thought this would be an opportunity to experience being part of an exciting outdoor living event, and didn’t realise how diverse and extensive the show was going to be. Not only has she started to see fabulous garden designs emerging from our horticulturalists and landscapers, but the collaboration and partnerships being forged by this event has been extraordinary. Penny says, “I feel I am part of creating a sustainable legacy and showcase for the Cape Floral Kingdom.”

        Maxine Burke

        Sales & Marketing

        With twenty five years’ experience in media, events, exhibition sponsorship and sales under her belt, Maxine is an invaluable member of the Cape Town Flower Show. Her passions include conceptualisation, implementation, event and exhibition management as well as camping, dancing outdoors and collecting types of succulents. Being a part of this project has made her even more aware of how lucky we are to live in one of the most spectacular regions in the world.

            Wired Communications

            Public Relations

            Through implementing traditional PR campaigns and digital PR functions, Wired Communications is comprised of highly trained, professional and experienced in both traditional and online PR and marketing. A small team of dedicated professionals, they have taken on the Cape Town Flower Show and all its PR requirements.

                Paul Odendaal

                Show Gardens Project Manager

                With over 15 years’ experience in the horticulture industry and owner of Compass Gardens, Paul will be curating more than 20 show gardens. He has worked with great garden personalities such as Keith Kirsten, Raymond Hudson and Lynton Johnson during his career and helped build one of the South African gardens presented at The Chelsea Flower Show. Paul will bring his vibrancy and enthusiasm to the Cape Town Flower Show, while inspiring and assisting each landscaper.

                    Alwijn Burger (BLOMBOY)

                    The Floral Theatre Project Manager

                    According to Alwijn, Blomboy came to life as a ‘floral alter-ego’ and represents a pure celebration of his love of all things blooming. Blomboy has since become a popular feature on social media and in 2014 he launched “The Gentleman’s Flower Arranging Club”, which has become a popular monthly institution. Alwijn will be curating the Floral Theatre and MasterFlorist™ competition at the Cape Town Flower Show.

                        Rainbow Experiential Marketing

                        Event Production

                        As the officially appointed event producers, Rainbow has the experience (22 years in the business of large and prestigious events) and the passion for ensuring that all elements of production for the show are efficient, smooth and highly effective. Adopting a collaborative approach and demonstrating sheer determination, Rainbow is a strategic partner and will be critical in creating this jewel event. “We are very proud to be working with Growth Events on the Cape Town Flower Show – and we are as passionate and committed as they are to provide the show’s visitors with an absolutely extraordinary, joyful and special experience.”