Ever since she first earned a salary, Karey has had fresh flowers in her house. Her love of flora led her to a realisation that the Cape Floral Kingdom was not being celebrated with a big event in Cape Town. So she set about creating one. She lobbied the industry to gauge interest, endorsement and support for the project and, together with two other shareholder investors, she founded Growth Events (Pty) Ltd, which owns the Cape Town Flower Show. Karey also runs a PR company, Wired Communications, which has extensive experience in marketing events and which is now busy creating media and public interest in the show.